Stanley Black & Decker, the world’s leading tools company, have enjoyed a rapid expansion in global reach in recent years. Using its tried and tested approach, the Science of POP, Vox has played a key role in supporting them across markets by building and supplying a range of displays that present their brands consistently and cost effectively.
To enhance and improve the management of this complex supply chain, which included a display range comprising over 700 SKUs for multiple brands, sectors and channels across the world, Vox spearheaded the digital transformation of the POP process.
Vox has developed a unique suite of cutting-edge digital tools and solutions for Stanley Black & Decker’s flagship DEWALT brand, based around employees’ technical needs rather than technological gimmicks. These include:
Through Vox’s implementation and management of this digital suite, greater value and efficiency is being added to the supply chain, and numerous practical opportunities are opening up for Stanley Black & Decker and other power brands. This transformation showcases digital’s potential to accelerate and improve the POP processes of a global business.