Stanley Black & Decker

The Client

Stanley Black & Decker, the world’s leading tools company, have enjoyed a rapid expansion in global reach in recent years. Using its tried and tested approach, the Science of POP, Vox has played a key role in supporting them across markets by building and supplying a range of displays that present their brands consistently and cost effectively.

To enhance and improve the management of this complex supply chain, which included a display range comprising over 700 SKUs for multiple brands, sectors and channels across the world, Vox spearheaded the digital transformation of the POP process.

The Challenge

  • To transform the Stanley Black & Decker supply chain through digital applications
  • To improve the management of POP programs and make them more accessible
  • To facilitate accelerated deal-closing and speed of installation

The Solution

Vox has developed a unique suite of cutting-edge digital tools and solutions for Stanley Black & Decker’s flagship DEWALT brand, based around employees’ technical needs rather than technological gimmicks. These include:

  • A digital product catalogue, updated in real-time to communicate to salespeople key information such as technical specification, use recommendations, costs and availability
  • Integration of the catalogue with established planning and distribution networks to feed directly into Stanley Black & Decker’s global CRM platform, Salesforce.com
  • Photo-realistic, augmented reality models of best-practice display and sell-in deals via a salesperson’s tablet or smartphone

Through Vox’s implementation and management of this digital suite, greater value and efficiency is being added to the supply chain, and numerous practical opportunities are opening up for Stanley Black & Decker and other power brands. This transformation showcases digital’s potential to accelerate and improve the POP processes of a global business.